Indian movies cause increase in tobacco, alcohol: According to Research

Smoking, alcohol and fast food consumption are on the rise among children and young people watching Indian movies, according to a new study. Researchers at Vital Strategies and Imperial College London have found that the Indian film industry A total of 300 films from 1994 to 2013 were reviewed, showing up to 93% alcohol, 70% smoking and 21% fast food. According to the research study, alcohol in all Bollywood films was shown. Smoking has been shown to be a common habit. 

The researchers said in their report that according to an estimate, smoking is shown 4 to 5 times in a movie, while scenes of drinking are shown 7 times. 

Research into 20 years of films has seen the promotion of alcohol and smoking, and now the use of fast food is also on the rise. However, since 2004, the World Health Organization has been working to prevent the promotion of unhealthy foods. 

Films under the Tobacco Control and Cigarettes and Other Tobacco Products Act There has been a slight decline in advertising. Related Vital Strategies Global Policy and Research Policy, Advocacy and Communication Deputy